What is Web Analytics?
Web analytics is the measurement, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Sometimes trying to understand your Web visitors can be a bit, confusing. This is because each individual visitor brings his/her own set of data. If you don’t know what you’re looking at, it can feel a bit like being handed a Rubik’s Cube. This is where web analytic tools come in. The top 7 of this tools are as listed below;
1. Google Analytics
The first on the list is Google Analytics, this is one of the best free tools that any website owner can use to track and analyze data about your Web traffic. With this tool you get to see what keywords and aspects of your designs are turning you visitors them off.
What else can this tool do?
This tool will generate a report for your website that includes information about visitors, traffic sources, goals, content and e-commerce. It’s free! And most people start with this, for good reason it gives relevant information.
2. The second on the list is Clicky
Record has shown that over 1. million websites use this amazing web analytics tool to gain real-time data about their visitor traffic. This tool provides detailed information about every visitor’s activity, allows you to react to your web traffic. You can divide your visitors into specific segments, which makes it easier for you to target a particular visitor group.
Clicky offers both free & Paid
Clicky offers FREE service, if you have only one website and a Pro account for a monthly fee. With this tool you get a real-time analytics, including Spy View, which lets you observe what visitors are doing currently on your site.
Another amazing analytics tool that is self-hosted is Mint and charges $30 per website. With this tool you get the benefit of real-time stats. You can track site visitors, what pages they are viewing and as well as their location.
Mint is the only one that features a upfront cost (upfront fee is generally a portion of the total fee that the buyer must pay. For example, one may commission an artist to paint a portrait and pay a 20% upfront fee, paying the remainder when the portrait is finished.) with no recurring fees.
This is another amazing and a detailed website analytics tool to track and measure your website performance. This tool does not just provide basic analytics features like traffic and sources analytics, but also provides insights into your audience demographics and conversions.
You can build funnels across all website pages, explore user behavior from different sources and find weak zones. The tool also enables you to analyze your target audience in detail.
This is one among the best web analytics tools you can take advantage of: It has a very powerful real-time web analytics tools, it creates an easy way for you to understand your visitors’ activity.
Record has shown the this tool has over 2 million websites users, using it to get useful insights, to attract more traffic and improve their user experience.
This tool has a wide range of analytics features such as real-time visual maps, navigation paths, data of pages with a higher bounce rate and more.
6. Open Web Analytics
Open Web Analytics : Also known as (OWA) is an open source web analytics tool that you can use to track and analyze how people use your web sites and applications.
If you are looking for something free, something effective, and enjoy working with open source software, Open Web Analytics is the way to go.
7. The last on this list is Woopra
This is also another amazing tools you can use: If you want to optimize your customer experience to drive engagement and improve retention, Woopra is an ideal choice for you.
With this tool you get detailed information about what users are doing, who is making payments, or opening emails.
It has an inbuilt custom real-time action automated trigger when a customer interacts with you. This can help you build stronger customer relationships.
In conclusion Web analytics is not just a process for measuring web traffic but can be used as a tool for business, as well as to improve the effectiveness of a website.